Built early.
Still building.

I began working on projects around eight and studying content creation seriously around ten. I watched creators, studied what made videos work and kept experimenting. In March 2022, I started publishing on YouTube, initially through Minecraft and gaming.

There were failed ideas, videos that went nowhere and stretches where growth stopped. Those moments taught me to ask better questions: what went wrong, why did it happen, and what should I test next? By October 2025, the channel reached one million subscribers, 11 months after crossing 100K.

As the audience grew, the challenge changed. I expanded into IRL, gaming and technology, worked across multiple channels and built a 20–25 person creative operation. I had to learn hiring, delegation, workflows, quality control, costs and how to think beyond a single video.

Experience in e-commerce added another layer: product selection, marketing, customer acquisition, paid advertising, revenue and profitability. That is why my work with creators now spans content direction, performance and the business behind it.